“The Big Draw” an event of colors where many chalk artists, children and families came together to support a great cause. This event was organized by the Pleasanton community to raise money to support PCAC community, promote artist and support The Arts School Grant program.
As a part of our MBA curriculum each group had to create a social media marketing campaign for this event and had to come up with the most creative viral video to spread the word across and let people know about this event via our marketing campaign. I should be thankful to my professor and the assistant director of our MBA program for giving us this great opportunity. Getting a chance to create one such marketing campaign in real time itself was great experience.
Our concept for the viral media campaign was to reach the common people who are busy in there day to day activities. We scripted accordingly and focused on reaching three different sectors like professionals, creative people and students. Creating this video was a lifetime experience. Acting, directing, on the spot script writing, cinematography and so on it was great fun!! I always used feel that these film stars are over rated and are overpaid, but after acting in this short clip I realized how difficult it is to act. Takes and retakes, we shot for almost half a day for a minute length video but the end result was truly amazing. We applied the class lessons in our video and as a team were successful in generating traffic and getting more likes in less time.
The Event was held at Pleasanton City, California on May 11th and 12th. This was the first time ever I attended any such chalk art festival, so I was pretty excited to experience it. Since I am new to California, I had not got a chance to explore many places, Pleasanton is one among them. Pleasanton city is located away from the city buzz in a very clam and pleasant location. The city streets are very primitive and historical with many authentic restaurants, with musician playing across the streets seemed like a festive city.
There were many people gathered to witness this colorful day and support the cause. Among them majority were parents with their kids. One side of the street was assigned to experienced artist who had just started to draw there amazing art and on the other hand there were many little kids scribbling things from their own creative world. The whole street was covered with colors and seemed like a wonderland. Towards the end of the street there was another talent expo where little kids were singing their favorite songs. There were many little stores which were selling art in the form of paintings, photography, handicraft, jewelry, homemade clutches, etc.
My experience was incredible with this whole event, I had great fun watching all these art work and spent a quality time with my friends from the MBA program. I got my face painted from one of the artist which I had never done before, it looked cool though. I would also like to thank Dr. Yi Jiang for offering us wonderful lunch and spending time with us. It was the most memorable class assignment I ever had. Finally, we could actual measure the effect of our social media marketing in terms of happiness and appreciation the real talented artists got through this event. Here are few pictures to narrate my experience visually…. Enjoy!!